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Greenwashing is the act of giving the impression that a company’s products are good for the environment when they are not. Greenwashing is when a company makes an untrue claim to make people think that its products are better for the environment or have a bigger positive effect on the environment than they actually do.

Greenwashing can also happen when a company tries to hide the fact that it does things that hurt the environment by putting the focus on the sustainable parts of a product. Greenwashing is a play on the word “whitewashing,” which means to use false information to hide wrongdoing, mistakes, or unpleasant situations in order to make them seem less bad than they are. Greenwashing is done by using images of the environment, misleading labels, and hiding tradeoffs

About Impact Capital Partners

At Impact Capital Partners, our mission is to connect institutional capital with the growing impact investment market to address the world’s most pressing challenges. By utilizing impact investments, institutional investors are able to generate positive, measurable social and environmental impact alongside a financial return. We are constantly finding new impact investment opportunities in both emerging and developed markets, targeting market-rate returns. Schedule a call with us HERE if you’re interested in learning more about our impact investing strategies.


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